Dongxin Yuanwei: A Unique Rice Packaging Design

Bringing the Beauty of Rice Plantation to Your Table

Inspired by the serene landscapes of egrets, green hills, and rivers, Liang Hongning, the designer behind Dongxin Yuanwei, aimed to capture the essence of a good rice planting environment. By using intricate graphics, the packaging depicts the vision of Tut, allowing consumers to feel the beauty of the real environment. The founder's aspiration to make every grain of rice the best is concentrated in the design, with a focus on a single grain of rice that conveys the founder's ideas while expressing the impressive and beautiful environment.

What sets Dongxin Yuanwei apart is not only its captivating design but also the unique properties of the rice itself. Dongxin Yuanwei is not just a brand; it is also the name of a place known for its selenium-rich rice, certified by the government. The founder, a true craftsman with a deep appreciation for rice, strives for the highest quality in every grain. Believing that a good environment yields good rice, the packaging of Dongxin Yuanwei aims to convey these ideals.

The realization of Dongxin Yuanwei involves the use of white kraft paper and spot color printing. The result is a packaging that not only protects the rice but also showcases the beauty of the design.

With a weight of 2.5kg, Dongxin Yuanwei is a packaging that leaves a lasting impression. Its delicate grain of rice pattern effortlessly attracts the attention of consumers, offering a unique way of expression that sets it apart from similar products. This distinctive design allows consumers to imagine the rice's origin and characteristics, aiding them in making the right choice.

The creation of Dongxin Yuanwei took place over a span of three months in Nanning, China. Extensive research was conducted to ensure that the packaging effectively represents the concept of rice plantation. Unlike other selenium-rich rice products in the market that focus solely on the environment, Dongxin Yuanwei uses illustrations to reflect the core symbols of the environment and the product. This approach effectively distinguishes it from its competitors and creates a unique brand style.

Designing Dongxin Yuanwei came with its fair share of challenges. The brand symbols and packaging patterns needed to embody the product's production environment and brand concept. The mountains, waters, nature, and ingenuity of the rice plantation are all expressed through the design, with the essence of ingenuity captured in a single grain of rice. This ensures that the packaging truly reflects the brand culture, product characteristics, and the high quality of the rice.

Dongxin Yuanwei's packaging not only enhances the product's attributes but also showcases the environment in which the rice is grown. Its distinctive design makes it easily recognizable in the market, providing consumers with both a functional and visually aesthetic experience. By incorporating the beauty of rice plantation into its packaging, Dongxin Yuanwei elevates the value of the product.

Recognized for its outstanding creativity and ingenuity, Dongxin Yuanwei was awarded the Bronze A' Design Award in 2019. This prestigious award acknowledges designs that excel in experience, resourcefulness, and best practices in art, science, design, and technology. Dongxin Yuanwei contributes to improving the quality of life and making the world a better place.